Brief: Create a brand promotion to spread awareness to the target audience for the event.

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Background: Dally in the Alley is Detroit's largest annual community festival, located in the Cass Corridor district of Detroit. Completely organized and executed by a team of community volunteers, "The Dally" gives an offering of live music, visual arts, performance, food and beer.

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Solution: This system was created to spread awaress about the event with the target audience being college students and young adults in Detroit and surrounding areas.